Increasing Sales and Satisfaction with Custom Line Busting Solutions
As we progress through the first quarter of the new year, the shopping struggles of the recent holiday season are becoming a faint memory. However, the stress of long lines at drive-thrus and department stores is far from behind any of us. For retailers, stressful lines can drive time-crunched customers out the line, out the door, and worse, over to a competitor. Insert “line busting”, a phrase that’s been growing in popularity in recent years for its ability to shorten or eliminate checkout lines. If you’ve been considering a line busting solution to help your business, then you’ve come to the right place. Below, we’ll break down what line busting is, what your business needs to get started, and why you need a custom device to create the best line busting solution to increase sales and satisfaction among your valued customers.
Line Busting Explained
So, what is line busting? Line busting shortens or eliminates checkout lines by allowing customers to swap standing in line for paying in a separate area. Typically, this is done in two ways. Either via a mobile Point-of-Sale (PoS) system that is leveraged on a handheld, touch device by sales members, or a self-checkout kiosk solution. Whichever works best for your business, line busting is the most effective way to combat long, time-consuming checkout lines and improve the customer experience and overall satisfaction. Happy customers are returning customers, meaning more revenue for your business.
Your checkout lines have been overwhelming to say the least, you’ve witnessed the frustration on your customers’ faces too many times, you’ve watched customers abandon their carts and head for the door, and have grown tired of apologizing for the long wait. Line busting is exactly what your business needs and there are two main areas to focus on for proper execution. The first is resources. A successful, mobile, line busting solutions needs adequate staff, including someone or multiple people dedicated to supporting line busting, those dedicated to the main checkout line(s), and proper in-store assistance. Should you want to include a kiosk solution, your store needs adequate space to dedicate an area for line busting checkout, including staff to assist customers.
The next area of focus is a suitable PoS system. While your business’s specific needs will dictate the exact solution you’ll require, a proper line busting system is going to be able to deliver on these three major capabilities, mobility, kiosks and displays, and integration across all devices.
Mobility is key! PoS systems that offer a tablet-based option are the only way to get staff in the lines and “busting” them. Mobile systems allow staff to meet customers where they are to take payment and even have benefits on the sales floor by allowing staff to check inventory.
A PoS system that can be leveraged by kiosks and displays offer incredible value to your business. In some cases, they can easily eliminate a line by allowing customers to order at the kiosk and shop for additional items as they wait for their order.
Last, and certainly not least, is a PoS system that allows for seamless integration across all devices. Effective integration allows you to manage orders, transactions, inventory, and more in real-time. Thus, improving efficiency, saving time, and enhancing your customers’ satisfaction.
Leveraging Custom Solutions
So now you know what line busting is, you know you need it, and you know what to look for in a PoS solution. So, let’s take it a step further because your line busting solution is only as good as the hardware you run it on.
You’ve determined a tablet solution is best, but does that mean you want to settle for an off-the-shelf tablet solution? A custom tablet will allow you to take full ownership of your entire PoS solution. Do you need a custom barcode scanner built-in? What about a custom operating system to run your PoS software, or specific ports to operate peripherals like a receipt printer? You may even want to customize how rugged your device is to withstand the bumps and drops that could take place on the sales floor. A custom hardware solution can help you do all of this and more. You can also customize larger screen displays to build the perfect kiosk solution.
Hardware customization includes your devices’ operating system, memory, frame, casing, camera, ports, branding, etc. You can also create custom accessories to accommodate your devices like docks, mounts, enclosures, hand strands, extended battery cases, and more. You dream it, and it can be done. As such, custom solutions help with the seamless integration of all your tablets, as well as integrating new technology with legacy equipment and acquiring unique features and capabilities.
Your custom line busting solution doesn’t just end at the hardware. You can also customize your firmware to provide additional benefits to your solution including unbeatable security and customization. Firmware customization is perfect for sole-purposing, meaning that your devices run only the PoS you’ve chosen and the applications that are necessary for the tasks at hand. This process is a huge factor in why custom solutions provide longer lifecycles that boost your investment and save you money. Additionally, firmware customization will remove bloatware, restrict application installation, provide a custom OS launcher, and can also include a custom boot screen, logo, wallpaper, and buttons, all while providing way more security than an off-the-shelf solution.
Learn more about what JACS Solutions can do for your business by downloading our Retail Solutions sheet. For even more information, call 443.718.4333, email email@example.com, or visit us on the web at www.jacs-solutions.com.